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Taking inspiration for its name from the etymology of the word 'gallery' and from a local suburban shopping centre, Galleria is situated within a centrally-located warehouse in East Perth where a number of artists have recently established art studios, a printing press and an arts-oriented graphic/ web design business. Working with this idea of shopping complexes, the space will run a number of satellite projects including a conceptual food court, a cineplex and late night trading events.

As an artist run initiative, Galleria aims to build on Perth's existing gallery models (state, commercial and independent), which either program more towards a non-art public, are dictated too much by funding or sales, or are democratic but lack a continuous standard of quality. Galleria hopes to promote a stronger sense of community and a better critical dialogue through exhibiting international art whilst working to create a platform for local artists and curators.